About CanadaMarket Consulting

Transforming Canadian businesses through strategic marketing solutions since 2010.

CanadaMarket Consulting office in Toronto

Our Story

CanadaMarket Consulting was founded in 2010 by Sarah Johnson and Michael Chen, two marketing veterans who recognized a gap in the Canadian market for data-driven, culturally-aware marketing strategies. Having worked with multinational agencies, they saw firsthand how international marketing approaches often failed to resonate with Canadian consumers.

Starting with just four clients in their first year, our team quickly earned a reputation for delivering measurable results that understood the nuances of Canada's diverse markets. By 2015, we had expanded to offices in Vancouver and Montreal, allowing us to better serve clients across the country with localized expertise.

Today, CanadaMarket Consulting is proud to be a leader in the Canadian marketing landscape, with a team of 35 specialists serving over 200 clients annually across all provinces and territories. Our growth has been organic and client-driven, built on the foundation of measurable results and deep understanding of what makes Canadian consumers unique.

Our Mission & Values

Guiding principles that drive our approach to marketing excellence

Our Mission

At CanadaMarket Consulting, our mission is to empower Canadian businesses with marketing strategies that authentically connect with local audiences while driving measurable business growth. We believe in combining data-driven insights with deep cultural understanding to create marketing solutions that resonate across Canada's diverse markets.

We are committed to elevating Canadian businesses in an increasingly competitive global marketplace by providing them with the tools, strategies, and insights needed to connect meaningfully with their target audiences.

Our Core Values

Data-Driven Decisions

We ground all our strategies in robust data and analytics, ensuring that our recommendations are backed by evidence rather than assumptions.
Cultural Intelligence

We deeply understand Canada's cultural mosaic and create marketing that respectfully and effectively engages diverse audiences.
Continuous Innovation

We embrace emerging technologies and methodologies, constantly evolving our approaches to stay ahead of market trends.
Unwavering Integrity

We maintain the highest ethical standards in all our work, providing transparent reporting and honest recommendations.

Our Leadership Team

Meet the experts guiding our marketing strategies

Sarah Johnson

CEO & Founder

With over 20 years of experience in marketing, Sarah has led campaigns for some of Canada's most recognized brands. Prior to founding CanadaMarket, she served as Marketing Director at Rogers Communications and holds an MBA from Queen's University.

Michael Chen

Co-Founder & Strategy Director

Michael specializes in data-driven marketing strategies and market research. His background includes senior positions at Google Canada and BCG. He holds a Master's in Data Science from the University of British Columbia.

Amara Okonkwo

Creative Director

Amara leads our creative team with her innovative approach to brand development. With previous experience at Ogilvy and Sid Lee, she brings award-winning design thinking to our clients' marketing challenges.

Jean-Pierre Tremblay

Director of Québec Operations

Jean-Pierre oversees our Montreal office and specializes in French-Canadian market strategies. His background includes leadership roles at Desjardins and Quebecor, bringing crucial insights into Quebec's unique marketing landscape.

Our Achievements

A track record of excellence in Canadian marketing

13 Industry Awards

Including 3 Canadian Marketing Association Awards, 2 Strategy Magazine Awards, and multiple digital marketing excellence recognitions over the past decade.

200+ Satisfied Clients

We've partnered with businesses of all sizes across Canada, from emerging startups to established enterprises, across diverse industries and market segments.

45% Average ROI

Our clients typically see a 45% return on their marketing investment within the first year of working with us, exceeding industry benchmarks by 30%.

Pan-Canadian Expertise

We've successfully executed marketing campaigns in all 10 provinces and 3 territories, with specialized knowledge of regional markets and consumer preferences.

Bilingual Excellence

Our fully bilingual team ensures authentic communication in both English and French markets, avoiding the pitfalls of simple translation for truly localized marketing.

Community Investment

We've provided over $500,000 in pro bono services to Canadian non-profits and dedicated 1,000+ volunteer hours to supporting community initiatives across the country.

Client Testimonials

What our clients say about working with us

"CanadaMarket Consulting transformed our approach to the Canadian market. Their understanding of regional differences helped us tailor our messaging for each province, resulting in a 37% increase in engagement and a 22% boost in conversions. They're not just consultants – they're strategic partners who truly understand the Canadian consumer landscape."

Olivia Chen

Marketing Director, TechNorth

"As a Quebec-based company expanding nationally, we needed expertise in navigating both French and English Canadian markets. The team at CanadaMarket Consulting provided invaluable insights that helped us avoid cultural missteps while maintaining our brand identity. Their bilingual expertise and data-driven approach made our national launch a tremendous success."

Marc Leblanc

CEO, Boréal Outdoor

"Working with CanadaMarket Consulting has been a game-changer for our retail brand. Their comprehensive understanding of Canadian consumer behavior across different demographics helped us reposition our brand to better resonate with our target audience. The results speak for themselves – 43% increase in brand recognition and 28% growth in sales within six months."